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Decent Primer on Social Media

  • Feb 18, 2011
Social Media has almost exploded in recent two to three years, and has suddenly become the main way of consuming information online for the significant number of Internet users. Consequently it has become increasingly important for all sorts of organizations to adjust their online marketing strategies in order to take a full advantage of the power of social media. In the early days attempts by even the largest corporations to reach their users through social media were haphazard at best (see for instance Twitter Power 2.0 for a few examples of good and bad use of Twitter by several companies), but over the last year or so this mode of marketing has really come a long way and has matured considerably.

"Perspectives on Social Media Marketing" aims to bring some up to date insights into this new mode of marketing. The book is organized around 89 topics/questions. Each question is answered by Stephanie Agresta, who represents the perspective of marketing agencies, and by B. Bonin Bough, who represents a brand perspective. These two seem to be quite familiar with this topic and are able to respond to each of the questions in a fairly informative and detailed manner. Nonetheless, the responses feel more like sales pitches than educationally motivated explanations. I find this rather odd, since I presume that whoever is reading this book is already "sold" on the whole idea of social media marketing. The responses are also filled with some mild jargon and overhyped ideas and terms. There are a few useful actionable hints and strategies, but these tend to be few and far between.

Overall, this is a useful book if you are new to social media marketing, as it will provide you with some basic ideas of what this kind of marketing is all about. However, if you are considering launching a social media campaign, or are interested in promoting your product or service through social media, then you may be disappointed in the amount of useful advice that this book contains.

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Bojan Tunguz ()
I am a benevolent rascal. I love lounging in bed on a Sunday morning. Rainy days make me melancholy, but in a good kind of way. I am an incorrigible chocoholic. I hate Mondays, but I get over it by Wednesday. … more
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"Bough and Agresta offer a radically different view than traditional marketers of what it takes to connect a brand with consumers today. In this Perspectives version, the authors explain that social media is about conversations, not campaigns. It is an insightful and practical guide for anyone that struggles with using social media to better communicate with credibility to today's public. Using colorful examples and specific tips, this page turner answers the endless questions we all have about being effective in the digital space." -Julie Hamp, Chief Communications Officer, PepsiCo

"You want to meet people who are in the thick of defining this new space? Agresta and Bough are on the front lines. They spend their days convincing the big dogs that this is THE game. Learn from them, or reinvent the wheel?" -Chris Brogan, New York Times best-selling author of Social Media 101

"The true promise of social media lies in the balance between online and offline relations and the investment businesses make in each. Stephanie and Bonin are walking examples of this balance and we can all learn from them, including me.." -Brian Solis, author of The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web

"If you need guides to lead you through the dark woods of social media, you couldn't be in better company than Stephanie and Bonin. Their advice and real-life examples will light the path for you." -Charlene Li, author of Open Leadership and founder of...
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ISBN-10: 1435456521
ISBN-13: 978-1435456525
Author: Stephanie Agresta
Publisher: Course Technology PTR

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