If your community is a daily newspaper, this is the attention grabbing headline!
Apr 17, 2010
You've started your community. You have a photo, a Tagline, and a Welcome Message. You've written a couple of reviews, you invite everyone you know to contribute. So how do you keep your members engaged and up to date? One of the ways is to use your Founder Message tool.
I'll admit, I've been guilty of not changing my Founder Message very often and not taking advantage of it. There are many ways to use it effectively. Here are some ideas on how to use this short-term message for the benefit of your community and members:
Use it to welcome a specific group of people you have invited to your community. For example, if you wrote a blog post on your blog with a link for your readers to join, you can give a shout-out targeted at your loyal fans who are joining the community.
Ask people to rate, write a Quick Tip, or a review on a new service or product on the market - be it a stroller, a gadget, or a restaurant.
Give some kudos to a specific community member (using @____) that wrote a new review
Make an announcement if you are planning to be away and will not have access to moderating your community (just don't give out your address!)
Post some words of thanks and encouragement to your contributors
Ask your members if there is something they would love to see you review (you can start a topic in the forum for the answers)
If an influential person, a celebrity, or some other significant figure has joined your community you can highlight them in the Founder Message.
Take advantage of having various means of communicating your purpose and messages to your audience, make sure your Founder Message is not the same as the Welcome Message
If you have more ideas please leave a comment or write your own review! :)
Changing your Founder Message frequently provides your members with something to work off of and keeps them in the loop. Posting a new message at least once a week is great and even better if you can change it more often. Check out more tools for keeping your community alive and well!
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About the reviewer
Anastasia B (EcoMama)
I am a woman, a wife, a mother, a daughter, a sister, an aunt, a cousin, a friend, a Christ follower, an Interior Designer, a blog author, a cook, an artist, an eco-conscious consumer, a nature lover, … more
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A founder message is a short-term message that appears on your community homepage. It's something you can change frequently, and is best used for timely messages to your community. Here are some examples:
Thanks to everyone for all your great reviews this past week! Keep up the awesome work!
I'm going to be out of town for a few days this week, so I won't be able to respond to feedback.
<new movie name> came out this week. For anyone that's seen it, let's hear your thoughts!
I just started a new forum topic on <new topic>. Would love to hear your views.