Social Media
A Lunch Community
Social Media Revolution 2 (Refresh)

A YouTube video posted by Socialnomics09 on May 05, 2010

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Social Media as a Tool for SFCG

  • Jun 17, 2010
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We're all here on, so-whether we want to admit it or not- we're part of the Social Media "fad." Or is it really just a fad? This YouTube (more social media!) video gives us a very direct look at how Social Media impacts our lives. I suggest that everyone check it out, and then continue reading my review.

SFCG and have very similar philosophies. Search aims to "understand the differences and act on the commonalities," while's founder, J.R. Johnson, describes Lunch as a tool "to make the world more thoughtful and tolerant by showing people their shared common ground." (Source). Lunch is designed to bring people together by rating things ranging from fruit to books to political leaders and by reviwing these topics to state their opinions, hoping that others will agree, thereby making a connection and perhaps a friendship. This got me to thinking- isn't that what all social media aims to do? We friend people on Facebook based on two things- if we know them personally and if we are both avid Twilight fans (for example!). YouTube helps users share their love of Lady Gaga by allowing her music videos to be posted. You follow the World Cup 2010 Twitter so you can talk with other fans and share tweets. Even match-making sites are designed to find people's compatability- which may lead to a romanic connection,or maybe just a platonic one. So, here's stating the obvious:

All social media leads to COMMON GROUND!

Now, lets connect this to the SFCG organization. Search uses a variety of social media mediums to get word out to the public about current national and international issues and events. We have a blog, a Flickr, a YouTube channel, a Facebook page, and now a community! By joining social media sites, we are all already contributing to finding common ground in our own lives. We here at Search hope that this will contribute to a worldwide change in the concept of conflict and how to properly approach it. Please check out the links above, support Search in their pursuit to do worldwide what we do in our own lives- find common ground.

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June 17, 2010
Great take Stacie! I think that anthropologists will look back years from now and will find that the human race had the most dramatic transformation in the ways we communicate, sure, but more importantly in the way we relate to one and other, than any other time in history. All of this new understanding and tolerance will be based on the common ground that we are able to uncover due to the all the social media outlets where we can now connect. It's a pretty cool time to be in the common ground business... that's for sure.
June 17, 2010
That video is awesome.  I agree -- social media can lead to finding common ground depending on how it is used.  I've made all sorts of connections and have formed many friendships through social media, as well as have learned many things from all the information delivered through it.  Great review, Stacie!  I love that Lunch and SFCG share pretty much the same philosophy :)
More Social Media Revolution 2 (Ref... reviews
review by . May 07, 2010
I found this video to be very interesting.  The size of the players in this space is truly remarkable.  Two stats that really stood out to me are:      25% of search results for the world's top 20 largest brands are links to user-generated content.      1,712 wikipedia articles are created every hour             
Quick Tip by . May 17, 2010
I use this in speaking engagements as a link so people can see "the state" of social media. it has a huge effect
Quick Tip by . May 08, 2010
This video gives me chills! Everyone who doubts the power of social media (aka the social medium) should watch this. Watch this regardless!
About the reviewer
Stacie ()
I'mStacie, and i'm an intern at a non-profit organization in Washington, D.C. for the 2010 Summer. I'm from Maryland and i'll be a senior in college in the fall. I want to go to grad school … more
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Social Media, Erik Qualman, Social Media Revolution, Socialnomics, Social Media Video


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