This is an a reasonably adequate technical manual on setting up a WordPress blog. The book is definitely not a guide to building a blog "people want to read" as the title asserts, because there is virtually nothing about blog content to be found in the book. About a page at the very end and nothing more. In a response to an Amazon review criticizing this lack, the author says that a whole chapter on content was left out. My feeling is that if that was the case, the title should have been changed to more accurately reflect the content or the lack thereof.
McNulty provides step-by-step directions for setting up a WordPress blog. Newcomers to blogging and the Web may find this level of instruction helpful. The somewhat more experienced will find that the web provides more than adequate instructional materials. [...]
McNulty's writing style is relatively straightforward and clear, though he makes the mistake that many tech authors make these days and tries to be a comedian. He isn't and his attempts at humor are intrusive.
There are many graphics and examples in the book, which is good for the neophyte.
Overall, this isn't a bad book, but it is not a standout in any way. Just be aware that this book does not deliver on its title - it has nothing to do with generating the content or marketing for a blog "people will want to read". The book's title is all hype and nothing more. Ironically, McNulty says on the last page of the book: "People judge a book by its cover. You can admit it - the awesome cover is at least part of the reason you bought this book."
Sure was, Scott, and the misleading title is why I wouldn't recommend this book over others on WordPress.
What did you think of this review?
Fun to Read
About the reviewer
Jerry Saperstein (Jerry_Saperstein)
I am an e-discovery strategist, computer forensics specialist and testifying expert witness - and an avid reader. Aside from technology books, I love thrillers, suspense, mystery, … more
Consider the Source
Use Trust Points to see how much you can rely on this review.
Having your own blog isn't just for the nerdy anymore. Today, it seems everyone—from multinational corporations to a neighbor up the street—has a blog. They all have one, in part, because the folks at WordPress make it easy to get one. but to actually build a good blog—to create a blog people want to read—takes thought, planning, and some effort. From picking a theme and using tags to choosing widgets and building a community, creating your blog really startsafteryou set it up. In this book by blogger extraordinaire Scott McNulty, you learn how to:
Install and get your WordPress blog running.
Set up your site to ensure it can easily grow with you and your readers.
Be the master of user accounts.
Manage your site with the WordPress Dashboard and extend its capabilities with plug-ins.
Make the most of images.
Work with pages, templates, and links and—of course—publish your posts.
Deal with comments—if you even want readers commenting at all.